Coach Smarter: Build a Website That Grows with You Using WordPress

Why Coaches Are Switching to WordPress: Power, Flexibility, and Long-Term Value

If you’re a coach launching your first website—or using a platform like Wix and starting to feel its limits—you might be wondering whether it’s time to upgrade. WordPress powers over 43% of all websites globally and is widely regarded for its flexibility, control, and scalability—perfect for coaching businesses that need room to grow.

In this post, we’ll explore why WordPress is ideal for coaches, how it compares to platforms like Wix, and what to expect in terms of long-term costs.

What Is WordPress (and What It’s Not)?

There are two versions of WordPress:

• WordPress.org: Open-source, self-hosted, free software. You install it on your own web hosting account.
• WordPress.com: A hosted version with more limitations unless you’re on a high-tier plan.

For maximum control and value, WordPress.org is the version you want as a coach.

It’s free to use, gives you full ownership of your site, and supports thousands of themes and plugins to customize functionality—from online scheduling to selling digital products.

WordPress vs. Wix: Key Differences for Coaches

Wix is an all-in-one website builder with a user-friendly drag-and-drop interface. It’s a solid choice for beginners. However, many coaches find it restrictive as they grow and need features like advanced scheduling, memberships, or course delivery.

Here’s why many coaches switch to WordPress:

• Flexibility: WordPress supports over 60,000 plugins, giving you options to add features like Calendly-style booking, Zoom integration, digital products, or courses.
• Ownership: With WordPress, your site lives on your own server—you control the design, content, and backups. With Wix, your content is tied to their platform.
• Scalability: From a one-page site to a full coaching platform with client dashboards and payments, WordPress can handle it.
• Better SEO Tools: Plugins like Yoast SEO or Rank Math give you in-depth SEO control that outperforms Wix’s built-in tools for most users.
• E-commerce & Automation: WordPress integrates well with tools like WooCommerce, ConvertKit, and Stripe, offering more robust automation than Wix.

What’s the Long-Term Cost of WordPress?

Unlike Wix’s all-in-one subscription model, WordPress has modular costs. Here’s an accurate breakdown:

• Domain Name: ~$10–$20/year (e.g., Namecheap, Google Domains)
• Hosting: ~$3–$10/month for beginner shared hosting (e.g., Bluehost, SiteGround). For larger sites, managed hosting like Kinsta or WP Engine runs $25–$35/month.
• Theme (Optional): Free themes are great for starters. Premium themes cost ~$30–$90/year.
• Plugins (Optional): Most are free. Premium options (e.g., booking tools, SEO plugins) cost ~$30–$100/year.
• Email Hosting: Often included with hosting, or ~$6/month via Google Workspace or Zoho Mail.

Total cost: ~$100–$200/year (self-hosted WordPress), compared to Wix’s annual plans ranging from $168–$324/year for similar business features.

So while Wix may feel easier at first, WordPress is often cheaper and far more powerful in the long run.

Is WordPress Hard to Use?

Not anymore. With beginner-friendly page builders like Elementor, Spectra, or Kadence Blocks, you can create beautiful pages without touching code.

You also have:

• Built-in content editors (Gutenberg/Block Editor)
• Drag-and-drop design
• Tutorials and community support

In short: If you can use Wix, you can learn WordPress—with more freedom.

Final Thoughts: WordPress = Long-Term Coaching Success

Whether you’re just starting your coaching business or ready to grow, WordPress offers unmatched flexibility, better SEO tools, and full control over your site. You can create something that truly reflects your brand and adapts to your goals—without being boxed into a builder’s limits.

Need Help Making the Move?

Whether starting from scratch or migrating from Wix, S.J. Consulting Group Asia helps coaches build stunning, scalable WordPress websites tailored to their brand.

Contact Grace at grace@sjconsultinggroup.com for a free consultation, and let’s build something powerful together.